ANS 223 Equine Marketing
Introduces the practical concepts of equine marketing. Emphasizes assessing the market, targeting potential buyers, and preparing and presenting the product. Business law, as it relates to equine marketing, is discussed. Through practicing interviewing skills and writing a resume, students learn to market themselves.
Offered
Offered Winter only
Notes
Lower Division Transfer (LDT) Course
Outcomes
Upon successful completion of this course, students will be able to:
Identify a target market and successfully target buyer types. Use basic economic theory to determine the market value of a horse. Create a marketing strategy and professional advertisements to aid in selling a horse. Design a website to help market a business. Compose professional resumes and cover letters.