NUR 241 Marketing Management in Healthcare

This course is designed to be an introduction to the broad concept of marketing mix for the future manager. The marketing mix (4 Ps) defines tactics in the areas of Product, Price, Promotion, and Place (distribution decisions). Students will progress through the topics of generic functions of business, the environments of business, market planning, information, and segmentations. Consumer behavior, marketing ethics, marketing strategy, and developing a business plan with the emphasis on the healthcare industries will be covered in the class assignments. Prerequisites: Admission into the MSN Program, graduate standing and NUR 203, NUR 254.