Creative Advertising Minor
Affiliated Departments: Art, Business, and Film - Media & Communications
The minor in Creative Advertising is an interdisciplinary program providing students the opportunity to explore the creative elements in conjunction with the development of advertising as well as the principles behind the business and psychology of professional advertising campaigns. This minor is designed to add critical value to those entering the fields of marketing and advertising, graphic design, business, media communications, and public relations.
Students may choose an advisor in any one of the three departments; Art, Business, Film-Media Communications.
Requirements
Core courses: (18 units)
| GRD 15 | Computer Graphics | 3 |
| BUS 160 | Principles of Marketing | 3 |
| BUS 161 | Principles of Advertising | 3 |
| ENG 107 | Professional Writing | 3 |
| FLM 139A | Introduction to Digital Video Production | 3 |
| GRD | Any upper division 3 unit GRD course | 3 |
Choose at least two additional courses from below for a total of no less than six units:
Note about prerequisites:
Students taking any UD GRD course must first complete GRD 2 (Design 1). All GRD courses have a lab fee; please see current catalog for details.
Film: Students taking FLM 139A must complete or concurrently enroll in FLM 100 (1-unit), OR demonstrate competency in video editing with FCPX or Avid Media Composer.
Business: Students taking BUS 160, Principles of Marketing must complete the pre-requisite of Business 4 first.
Total Credit Hours: 24