BUS 160 Principles of Marketing

This course is designed to introduce students to the fundamentals of marketing. Through this course, (a) the foundations of marketing will be explored--product issues, pricing decisions distribution channels and promotional strategies (b) the users of marketing will be identified, (c) the role of marketing in the organization and society will be examined, (d) marketing objectives, tools and resources will be assessed and (e) components of strong marketing strategy will be evaluated. Prerequisite: BUS 4 (except Weekend College).