SPM 310 Sales in Sports

This course examines sales and revenue generation in the sport industry.  The course covers fundraising, grant writing, multimedia, and hospitality and tourism. Students will gain a better understanding of how to generate revenues through creative processes. The course is a comprehensive overview of ways in which sport organizations generate revenues, from inside sales to sponsorships, fundraising to corporate and foundation grants, concessions and merchandising, broadcasting and multimedia to social media revenues.