SPM 303 Esports Management

Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. This is a comprehensive course covering the operational side of esports, including various levels of esports, culture, and social issues. Students will get a full look at the marketing engine of esports, examine sponsorship opportunities, esports events and venues, and communications at all levels including broadcasting, analytics, and social media.

Credits

3