COM 6200 Digital Strategy and Campaigns

As humanity as evolved into a digital based society, our strategies and campaigns for products and goods have also had to evolve. Digital age strategies are required for marketing, messaging, and brandings. In this Digital Strategy & Campaigns course, students will utilize professional software and techniques to analyze and build digitally-based campaigns. Digital strategy will be studied in order to give students an understanding of how to optimize the platforms and tools available in today’s world.