2024-2025 Undergraduate/Graduate Catalog

Marketing, B.S.

A minor is not required with this major.

 

School of Business Admission Requirements

Requirements

Common Business Core:

AC 211Introduction to Financial Accounting

3

AC 212Introduction to Managerial Accounting

3

BUS 480Capstone Seminar

0

FIN 295Managerial Finance

3

LAW 250The Legal and Ethical Environment of Business

3

MC 207Managerial Communication I

3

MGT 295Fundamentals of Management and Organizational Behavior

3

MGT 480Strategic Management

3

MIS 201Introduction to Management Information Systems

3

MKT 295Fundamentals of Marketing

3

Marketing Core:

MKT 305Consumer Behavior

3

MKT 373Marketing Research

3

MKT 380Market Data Analysis

3

MKT 450Marketing Strategy and Plan

3

Directed Marketing Electives:

Directed electives are selected with and approved by an advisor.

MKT 306Advertising and Promotion

3

MKT 311Retailing

3

MKT 321International Marketing

3

MKT 350Social Media Marketing

3

MKT 359Special Events Marketing

3

MKT 360Brand Marketing

3

MKT 375Services Marketing

3

MKT 390Product Development & Management

3

MKT 481Consultative Selling Techniques

3

MKT 482Marketing Analytics

3

MKT 494Independent Study in Marketing

1-6

MKT 497Marketing Internship

3

MKT 498Marketing Seminar

3

Business Electives:

Students must complete 9 credits of 300- or 400-level courses offered by the School of Business, including marketing courses.

Additional Requirements

BUS 250Introduction to Business Analytics and Skills

3

STAT 201Business Statistics II

3

Accelerate Central B.S.- Marketing / M.B.A. Program

Eligibility

Students typically apply during their junior year of study and must meet the requirements specified below:  

1.     Have at least a 3.3 cumulative grade point average. 

2.     Completed 60 earned credit hours by the end of the Fall semester of their junior year. At least 30 credits must have been earned at CCSU. 

3.     Admission to School of Business Marketing major. 

4.     Meet the M.B.A. program admission criteria. 

 

Eligible students can apply for admission to the Accelerate Central B.S. Marketing / M.B.A. Program during their junior year of study. Selected students may be able to complete a B.S. in Marketing and a M.B.A. in as few as five years on a full-time basis.

For students who are officially admitted to the Accelerate Central B.S. Marketing / M.B.A. Program, two three (3)-credit graduate Marketing courses will replace two three (3)-credit undergraduate Marketing courses. In addition, up to two three (3)-credit graduate courses may be taken before matriculation as a graduate student; these 2 courses will be excluded from the student’s B.S. program and transferred into the student’s M.B.A. program.

 

Students who are accepted into Accelerate Central B.S. Marketing / M.B.A. Program will officially matriculate into the School of Graduate Studies the semester immediately following conferral of their Bachelor's degree, even if they have already taken graduate-level courses while completing their Bachelor's degree. Students wishing to defer their graduate studies must notify Graduate Recruitment & Admissions of this decision prior to the start of the term following the conferral of their Bachelor's degree.

 

How to Apply

Students will submit Change of Major form, a current resume, and one recommendation letter from a CCSU Marketing professor to their undergraduate advisor by March 1st of their junior year. The documents will go through the proper parties for review and approval, including the Graduate Program Director. Once the form has been approved by all required parties, the Registrar’s Office will change the student’s undergraduate curriculum to note the Accelerate Central program.   

It is highly recommended to apply early for admission to this program to receive dedicated advising.