2024-2025 Undergraduate/Graduate Catalog

MKT 373 Marketing Research

Overview of research methods and procedures used in marketing to help solve marketing problems. Analysis of basic research designs and methods of collecting and interpreting data.

Credits

3

Prerequisite

MKT 295 with a grade of C- or higher and admission to the upper division of the Business School

Corequisite

none

General Education

Offered

  • Fall and Spring