MKT 380 Market Data Analysis
Theoretical foundations in consumer need identification, prospecting, segmentation, positioning, pricing, advertising, consumer purchase decision process. Use of ANOVA, factor, cluster, discriminant, and conjoint analysis, perceptual maps and experimental designs.
Credits
3
Cross Listed Courses
none
Prerequisite
MKT 295 with a grade of C- or higher and admission to the upper division of the Business School