MSP 7500 Business Strategy in Sports Management

The sports industry is one of the largest industries in the world, generating billions of dollars annually. To be successful in the sport industry, it is important to have an understanding of various management practices as applied to the sport industry. The course will focus on the strategic challenges sports firms must address to compete in the global economy. In addition to discussing management practices and techniques, this course will examine various aspects of the sports industry, such as professional sports, collegiate sports, recreational and Olympic sport, scholarships given for athletics, and the global sport industry segments.