BBM 308 Introduction to Sales Force Management

The course represents sales force management in a practical way that is fully relevant to today’s business professionals. It illustrates the impact of sales skills on lives and careers in both for-profit and not-for-profit organizations and the responsibilities and expectations of a sales manager. Sales are central to modern business in generating revenue. Sales force management is a core business activity and is an essential business skill for every organization. Students will learn how theory interacts with practice and how professional selling, whatever one’s role in an organization is essential to organization success. The course also examines best practices, strategies, and careers that are part of professional selling and sales force management.