BBM 110 Fundamentals of Ethical Sales Techniques

This course is designed to introduce students to generally recognized and good practices of ethical sales techniques. Ethical sales practices include; ethical ways of approaching customers, sharing truthful information, and providing fair competitive comparisons. This course will address the history of ethics in sales; examine the key concepts in sales ethics; review the economic theories underlying sales ethics, and explore the 6 phases of sales ethics.  The student will understand the government regulations for unfair, deceptive, or abusive acts or practices established by the Consumer Financial Protection Bureau (CFPB).