Certificate in Social Media Management

Professional reporters and traditional media outlets now share the media stage with tweeters, bloggers, and citizen journalists - anyone with a social media account - who can and often do play critical roles as fact-gatherers, information distributors, and commentators.  Social Media Specialists interact with the public in a variety of ways:  posting content, fielding criticism, responding to feedback, and making sure the postings reflects the brand's mission and goal to name a few.