Certificate in Digital Marketing

The field of marketing is undergoing rapid changes with the dramatically increased use of marketing on the internet, especially for social media sites.  While traditional marketing knowledge and approaches do apply to internet and social media marketing, new skills are increasingly expected of employees entering these new areas of marketing.  New employees are expected not only to know how to develop and implement marketing plans but also have the skills to do the more routine digital creation of the content.  This includes developing and maintaining company websites and creating digital advertisements.

Note: Students are held to all prerequisite requirements; some students may require more than 6 courses to complete this certificate.