MBA 7615 Marketing Analytics

Marketing analytics is an essential and increasingly important business function in today's digital and data-centered economies.  Marketing data developed through sampling, modeling, and simulation and data processes must be analyzed and communicated clearly in order to recommend specific paths of action and support tactical decision-making and strategic planning within an organization.  Students will gain knowledge of analytics techniques using Microsoft Excel that support the marketing function within the business environment.  This course also presents foundation concepts of data visualization as a skill and discipline in and of itself, and this course uses Excel as a tool.  Students registering for MBA 7615 are expected to have a working proficiency with Microsoft Excel.