BMK 460 Current Topics in Marketing: Job Search Strategies

Using the "4-P's" marketing model as a metaphor, this practical, hands-on course will allow students to learn job-hunting and career-changing strategies. Students will first assess themselves as "Product" (in terms of their skills, experiences, and education), "Price" themselves (in terms of learning how to negotiate salary plus total compensation), and finally "Physically distribute" or "Place" themselves (by deciding where they want to work, live and recreate). They also will identify key "Target Markets" (potential employers), as well as learn how to "Position" themselves (in terms of what makes them a unique and best-qualified job candidate).