PHOTO 242 Fashion and Portrait Photography

Investigates the photographic medium as it relates to the fashion industry. Students use industry-standard techniques when photographing the human form, clothing, and accessories for publishing in advertising, editorial, and catalog formats. Intermediate digital camera, workflow and post-production imaging methods are presented. Emphasis is placed on the application of artificial lightning both in studio and on location. An understanding of the role of an image stylist, the importance of creative direction, brand image, and the function of a creative team are studied. Students are given the opportunity to work with industry professionals. Students apply aesthetic and creative principles while also adhering to copyright and fair use guidelines. Students generate a portfolio of fashion photographs and participate in group critiques and peer evaluations. Students will need to purchase supplies/materials for this course.