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Marketing Management, Associate in Science

The purpose of this program is to prepare students for employment in profit or not-for-profit organizations and businesses, as marketing, advertising and public relations managers, or to provide supplemental training for persons previously or currently employed in these activities.

The content includes management of sales, merchandise, transportation, storage, promotion, operations, finance, personnel, market research and components of marketing strategy.

Program Code: AS-MM

General Education Requirements

ENC 1101English Composition I

3 cr.
Any Area II Mathematics course listed in the Associate in Science Degree Program Requirements

3 cr.
Any Area III Natural Sciences course listed in the Associate in Science Degree Program Requirements

3 cr.
CGS 1100Microcomputer Applications

3 cr.
PHI 1630Applied Ethics

3 cr.
SPC 2608Introduction to Public Speaking

3 cr.
Total Credit Hours:18

Program Courses:

ACG 2021Principles of Financial Accounting

3 cr.
BUL 2241Business Law

3 cr.
ECO 2023Principles of Microeconomics

3 cr.
GEB 1011Introduction to Business

3 cr.
GEB 1136Introduction to E-Business

3 cr.
GEB 2112Introduction to Entrepreneurship

3 cr.
MAR 1011Principles of Marketing

3 cr.
MAR 2503Consumer Behavior

3 cr.
MKA 1021Salesmanship

3 cr.
MKA 2041Principles of Retailing

3 cr.
MKA 2511Principles of Advertising

3 cr.
MNA 1100Interpersonal Behavior in Organizations

3 cr.
MNA 1345Principles of Supervision

3 cr.
MNA 2941Internship in Business

3 cr.
Total Credit Hours:42

Total Credit Hours: 60