GRD 132 Package Design

Through slide lectures, demonstrations, homework assignments, group collaborations, and project critiques, students will learn about many different aspect involved in creating package design for the marketplace. Such categories as layout and structural design, branding and positioning, package types, shelf issue materials, comping, community friendly packaging and workflow case studies will be introduced and examined in greater detail. Examples of packaging for different industries will be presented in class; Entertainment, food, beverage, toy, beauty, electronics, household, and industrial products. Prerequisites: Previous completion or concurrent enrollment in GRD 15 or GRD 2 or working knowledge of Illustrator. Those with knowledge of Illustrator but have not had GRD 15 or GRD 2 should see the Chair of the Department. Carries an Art lab fee.