FLM 184 Marketing for Still & Motion Photographers

This course engages students in advanced skills necessary to navigate and take advantage of new media, online and mobile marketing. In particular, the course will focus on building an effective, cohesive, and well-rounded marketing plan that will be implemented throughout a network of sources. Students will learn how to leverage new media to build stronger branding and client rapport. Emphasis will be placed on social networking, branding, marketing and media. The class focuses on preparing both the still photographer and motion cinematographer.