BUS 219 E-Business for Business Managers

Successful businesses are sometimes described as understanding the art of being in the right place at the right time with the right product or service. In this module, the participants are introduced to the fundamentals of e-business and the future of strategic e-business decisions including the factors likely to affect e-business and marketing. These include globalization changing demographics, ever-changing technology and electronic commerce. Case studies and group activities focus on the application of e-business concepts.