AREC 214 Farm Direct Marketing
This course covers basic principles of marketing agricultural products directly to consumers. Students learn how to develop and manage on-farm and online sales, farmers market stands and community supported agriculture (CSA) ventures. Case studies of local businesses are used for hands-on learning about real-world issues and opportunities. Recommended: AREC 213 Starting an Agriculture/Horticulture Business, AREC 221 Marketing in Agriculture.
Notes
Career Technical Education (CTE) Course
Outcomes
Upon successful completion of this course, students will be able to:
Demonstrate effective decision-making in direct marketing of farm products. Evaluate various direct marketing tools and techniques. Develop direct marketing plans with fellow students.