COM 250 Persuasion

(Formerly SPE 250) 

3 hours 

This course introduces students to classic and contemporary theories of persuasion to help them understand how communication influences social behavior and attitudes. Students will examine the nature of persuasive messages in everyday life, learn how to manipulate the formal elements of language to construct effective persuasive messages, engage with techniques that are used to influence mass behavior, learn media persuasion strategies, and understand how to use persuasion in an ethical manner.