Media Production Arts - Associate of Applied Science (Major Code - MPA)

The Media Production Arts Associate of Applied Science degree prepares students for entry-level employment as media specialists. Students gain the knowledge and skills necessary to seek careers in media industries such as broadcasting, music and sound production, marketing, and public relations.

Learning Outcomes

Students who successfully complete this program will be able to do the following:

• Understand, analyze, and articulate the fundamentals of speech as they relate to communicating with an audience; create, manipulate, and enhance digital images; and resolve image problems.
• Develop and describe strategies for conducting research, evaluating resources, and citing sources using the World Wide Web; and describe, analyze, and articulate legal issues in the media.
• Identify and detail the news values, interviewing techniques, basic newspaper writing formats, and legal and ethical concerns of media professionals.
• Demonstrate an understanding of, analyze, and articulate the purpose and processes of graphic design, research, and problemsolving methodologies.
• Demonstrate, as a member of a production team, the uses of the digital video camera, camera lenses, and computer equipment in portfolio preparation and video production.
• Demonstrate and articulate the uses of still photography, including aspects of the digital medium, including camera, computer, lighting, lens, and composition requirements.
• Identify and evaluate the components and practices of electronic commerce, including advertising, marketing, security, and payment systems.
• Demonstrate the stages and uses of audio production, including recording, sound design, sound editing, audio mixing, and the addition of effects; and demonstrate competency in production in a media industry.

Degree Map

Note: Students pursuing a BAS degree must meet with an advisor to determine the appropriate general education and core curriculum requirements. Additional credits required in the general education block for BAS transfer may be used to fulfill core curriculum or elective requirements.