Marketing, B.S.

A minor is not required with this major.

School of Business Admission Requirements

Requirements

Common Business Core:

AC 211	Introduction to Financial Accounting	3
AC 212	Introduction to Managerial Accounting	3
BUS 480	Capstone Seminar	0
FIN 295	Managerial Finance	3
LAW 250	The Legal and Ethical Environment of Business	3
MC 207	Managerial Communication I	3
MGT 295	Fundamentals of Management and Organizational Behavior	3
MGT 480	Strategic Management	3
MIS 201	Introduction to Management Information Systems	3
MKT 295	Fundamentals of Marketing	3

Marketing Core:

MKT 305	Consumer Behavior	3
MKT 373	Marketing Research	3
MKT 380	Market Data Analysis	3
MKT 450	Marketing Strategy and Plan	3

Directed Marketing Electives:

Directed electives are selected with and approved by an advisor.

MKT 306	Advertising and Promotion	3
MKT 307	Sales Administration	3
MKT 311	Retailing	3
MKT 321	International Marketing	3
MKT 350	Social Media Marketing	3
MKT 358	Relationship Marketing	3
MKT 359	Special Events Marketing	3
MKT 360	Brand Marketing	3
MKT 375	Services Marketing	3
MKT 390	Product Development & Management	3
MKT 439	Direct Marketing	3
MKT 480	Marketing for Non-Profit Organizations	3
MKT 481	Consultative Selling Techniques	3
MKT 482	Marketing Analytics	3
MKT 494	Independent Study in Marketing	1-6
MKT 497	Marketing Internship	3
MKT 498	Marketing Seminar	3

Business Electives:

Students must complete 9 credits of 300- or 400-level courses offered by the School of Business, including marketing courses.

Five Year Accelerated B.S.- Marketing / MBA Program

Eligible students can apply for admission to the Five Year Accelerated B.S.- Marketing / MBA Program during their junior year of study. Full time students may be able to complete a BS- Marketing and MBA in 5 years. For accepted students, two 3 credits Marketing graduate courses will replace two undergraduate Marketing courses. Students typically apply during their junior year of study and must meet the requirements specified below:

1. Have at least a 3.3 cumulative grade point average.

2. Completed 60 earned credit hours by the end of the Fall semester of their junior year. At least 30 credits must have been earned at CCSU.

3. Admission to School of Business Marketing major.

4. Meet the MBA program admission criteria.

Students who are accepted into Accelerated B.S.- Marketing / MBA Program will officially matriculate into the School of Graduate Studies the semester immediately following conferral of their Bachelor’s degree, even if they have already taken graduate-level courses while completing their Bachelor’s degree. Students wishing to defer their graduate studies must notify Graduate Admissions of this decision prior to the start of the term following the conferral of their bachelor’s degree

How to Apply

Apply online to the School of Graduate Studies at https://www.ccsu.edu/grad/. Students will submit a current resume and one recommendation letter from a CCSU Marketing professor by March 1^st of their junior year. Instruction for submitting the recommendation letter and for uploading the resume will be found within the online Accelerated B.S.- Marketing / MBA Program application. CCSU transcripts will be obtained automatically by the Graduate Recruitment and Admissions Office.

It is highly recommended to apply early for admission to this program to receive dedicated advising.