MCM 6100 Multi-Media Communication

This course represents a unique combination of business strategy, business analytics and big data, visualization, and the adept use of a sampling of multi-media tools (text, audio, video, and animation) and communication channels (web presence, social media, marketing campaigns).  In today's hypercompetitive business environment, businesses must compete based on strategic messaging and the value of the content they provide to informed customers, suppliers, and business partners.