MBA 7715 Predictive Analytics

This course explores how to build statistical models and implement regression analysis in real-world problems from business, economics, and marketing research and consumer behavior.  Topics that will be covered include multiple regression models (including first-order, second-order and interaction models with quantitative and qualitative variables), regression pitfalls, and residual analysis.  Students will acquire skills not only in the mechanics of regression analysis (often by means of a statistical software package) but also in selecting appropriate models, interpreting regression results, and diagnosing regression problems.  This course will emphasize using Excel for building and implementing linear regression analysis models.