2023-2024 Catalog

ECON 360 Industrial Organization: Marketing to the Consumer

We explore many questions that firms investigate about existing and potential markets, including: How to price and promote their products? What new products should be introduced? Should the firm make or buy inputs? Retail directly or through franchisees? Drawing on price theory and strategic marketing, we use graphical and mathematical modeling techniques along with case study methods to explore the techniques and economic theory of marketing decisions and customer relationships in diverse and evolving markets. [W]


ECON 251 or permission of instructor