Business Analytics, Bachelor of Science

Purpose

Business Analytics is the combination of skills, technologies, applications, and processes used by organizations to gain data-driven insights that can be used for decision making across business functions including finance, marketing, and operations.  The program is designed to provide the statistical, analytical, technical and critical thinking skills required to be competitive in the modern business environment that increasingly utilizes large data sources to improve the quality of business decisions.

Program of Study

The Bachelor of Science degree program in Business Analytics provides course work from both the College of Business and the College of Technology.  Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals.    With the constant development of new technologies there is a need to efficiently collect and store vast amounts of digital data.  Students in this program will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making.  The program will require students to develop a high level of quantitative and technological skills.  It utilizes the courses from the undergraduate business core, existing courses from the College of Technology, and specialized courses in the area of business analytics.

Cooperative Learning Experiences

Cooperative learning experiences (co-ops) are available in the Business Analytics program utilizing elective courses approved by the program chair.  Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301, Organizational Behavior may also be completed as a co-op.  Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120 credit degree.

To be eligible for the co-op the student must have completed 60 credits and have a minimum GPA of 2.5.  The student must inform the Director of the Co-op program and the Business Analytics Program Chair one semester before they would like to begin a co-op assignment. 

Program Competencies

In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of the catalog, each graduating student will be able to:

  1. Effectively evaluate and frame business problems and acquire knowledge and skills of statistical tools available to analyze business problems such as the Business Intelligence Concepts of Online Analytical Processing and data mining.
  2. Utilize critical thinking strategies to evaluate problems, and solutions and make recommendations based on client needs utilizing appropriate analytical tools.
  3. Demonstrate effective information literacy and communication with valid and reliable research as it relates to the field of business analytics.
  4. Apply the ethical standards as required by professionals in the business analytics field.

Curriculum - General Education Requirements

English Composition (12 Credits)

ENG 121English Composition I

3

ENG 122English Composition II

3

ENG 131Public Speaking

3

ENG 310Research Writing

3

Humanities Elective (6 credits)

BBM 319Business Ethics

3

COM 245Writing for the Media

3

DSN 110Fundamentals of Drawing

3

TEC 215Basic Photography

3

VMG 313Aesthetics of Film

3

Culinary Arts Elective

3

Drama Elective

3

Ethnic Studies Elective

3

Fine Arts Elective

3

Foreign Language Elective

3

History Elective

3

Humanities Elective

3

Literature Elective

3

Music Elective

3

Philosophy Elective

3

Religion Elective

3

Social Science Electives (6 credits)

ECO 101Economics I

3

PSY 101Introduction to Psychology

3

OR

SOC 101Introduction to Sociology

3

Mathematics (3 Credits)

MAT 205Introductory Survey of Mathematics

3

Natural Science (3 or 4 Credits)

(See Program Requirements)

Computer Operations (3 Credits)

CTA 326Integrating Excel into Business Problem Solving

3

Critical Analysis (3 Credits)

PHI 100Introduction to Critical Thinking

3

Citizenship (3 Credits)

HUM 381/HIS 381Contemporary Global Issues

3

All College of Business students are to take HUM 381.

Business Core (33 credits)

BAC 101Accounting I

3

BAC 102Accounting II

3

BBM 201Principles of Management

3

BBM 301Organizational Behavior

3

BBM 320Business Communications

3

BBM 325Intro to Business Analytics

3

BBM 402Strategic Management

3

BMK 305Marketing

3

FIN 305Financial Management

3

MAT 312Business Statistics

3

MIS 320Management Information Systems

3

Prerequisite Note:

 

BBM 201 is the prerequisite for BBM 301.

ENG 122 is the prerequisite for BBM 320.

MAT 312 is the prerequisite for BBM 325.

The successful completion of all Business Analytics business core courses is the prerequisite for BBM 402.

Note: BBM 301 is available as a co-op.

Business Analytics Core (33 credits)

BBM 412Project Management

3

BBA 305Advanced Excel for Business Analytics

3

BBA 350Advanced Statistics for Business Analytics

3

BBA 420Data Mining

3

BBA 430Big Data and Visualization

3

BBA 480Capstone Business Analytics

3

ECO 102Economics II

3

ISM 330Business Intelligence

3

ISM 410Physical Design and Implementation with DBMS

3

ISM 420Data Modeling and Warehousing

3

PHI 314Ethics for Computer Professionals

3

ISM Prerequisite Note:

ISM 330 and ISM 410: The prerequisite is CTA 326 or equivalent.

ISM 420: The prerequisite is CTA 326 or equivalent and ISM 410.

PHI Prerequisite Note:

PHI 314: The prerequisite is BCS 206.

BBM Prerequisite Note:

BBM 325: The prerequisite is CTA 326.

BBM 412: The prerequisite is BBM 201.

BBA Prerequisite Note:

BBA 350: The prerequisite is BBA 305 and MAT 312.

BBA 420: The prerequisite is BBA 350.

BBA 430: The prerequisite is ISM 330.

ECO Prerequisite Note:

ECO 102: The prerequisite is ECO 101.

Note:

BBA 480: This is the last course to be taken. All courses listed in the BBA Core are required to be taken before the Capstone with a minimum grade of "C."

Business Electives (9 credits)

Choose from the following:

BAC 201Intermediate Accounting I

3

BAC 202Intermediate Accounting II

3

BBA 360Forecasting for Business Analytics

3

BBA 370Simulation for Business Analytics

3

BBA 380Database Marketing

3

BBA 440Web and Social Media Analytics

3

BBA 450Advanced Visualization

3

BMK 321Marketing Research

3

FIN 306Corporate Finance

3

FIN 410Financial Reporting and Analysis

3

BBA Prerequisite Note:

BBA 360: The prerequisite is BBA 350.

BBA 370: The prerequisite is BBA 305.

BBA 380: The prerequisite is BMK 305 and BBA 305.

BBA 440 and BBA 450: The prerequisite is BBA 430.

Certain courses may be available as a co-op.

Free Electives (6 credits)

Suggested Program Sequence

Freshman

1st Semester

CTA 326Integrating Excel into Business Problem Solving

3

ENG 121English Composition I

3

MAT 205Introductory Survey of Mathematics

3

PHI 100Introduction to Critical Thinking

3

ECO 101Economics I

3

2nd Semester

BAC 101Accounting I

3

MAT 312Business Statistics

3

ENG 122English Composition II

3

BBM 201Principles of Management

3

Natural Science Elective

3 or 4 credits

Sophomore

1st Semester

BAC 102Accounting II

3

ISM 330Business Intelligence

3

ENG 131Public Speaking

3

BBM 325Intro to Business Analytics

3

BBM 320Business Communications

3

2nd Semester

BBM 301: Co-op experience optional
FIN 305Financial Management

3

ENG 310Research Writing

3

ECO 102Economics II

3

BBA 305Advanced Excel for Business Analytics

3

BBM 301Organizational Behavior

3

Junior

1st Semester

BMK 305Marketing

3

MIS 320Management Information Systems

3

HUM 381/HIS 381Contemporary Global Issues

3

BBA 350Advanced Statistics for Business Analytics

3

PHI 314Ethics for Computer Professionals

3

2nd Semester

ISM 410Physical Design and Implementation with DBMS

3

BBM 412Project Management

3

Humanities Elective

3

BBA 420Data Mining

3

BBA 430Big Data and Visualization

3

Senior

1st Semester

ISM 420Data Modeling and Warehousing

3

PSY 101Introduction to Psychology

3

OR

SOC 101Introduction to Sociology

3

Business Elective

Business Elective

Humanities Elective

3

2nd Semester

BBM 402Strategic Management

3

BBA 480Capstone Business Analytics

3

Business Elective

Free Elective

3

OR

FYE 101First Year Experience Seminar

3

Free Elective

3

Business Analytics Completion Degree

Curriculum

Transfer students who hold an associate degree from a partner institution are required to take the following Business Analytics courses.

Business Analytics Core

BBA 305Advanced Excel for Business Analytics

3

BBA 350Advanced Statistics for Business Analytics

3

BBA 420Data Mining

3

BBA 430Big Data and Visualization

3

BBA 480Capstone Business Analytics

3

BBM 320Business Communications

3

BBM 402Strategic Management

3

BBM 412Project Management

3

BMK 305Marketing

3

FIN 305Financial Management

3

ISM 330Business Intelligence

3

ISM 410Physical Design and Implementation with DBMS

3

ISM 420Data Modeling and Warehousing

3

MAT 312Business Statistics

3

PHI 314Ethics for Computer Professionals

3

The following courses or their equivalents are prerequisites for a degree in Business Analytics:
ENG 122 English Composition II

MAT 205 Introductory Survey of Mathematics

BBM 325 Intro to Business Analytics

BAC 101 Accounting I

BAC 102 Accounting II

CTA 326 Integrating Excel into Business Problem Solving

ECO 101 Economics I

ECO 102 Economics II

BBM 201 Principles of Management

BBM 301 Organizational Behavior


What is a Completion Degree?

A completion degree is a personalized version of a bachelor's degree created exclusively for students who have completed an associate degree at an accredited institution. Completion degrees are available for most Wilmington University Bachelor of Science degrees. A student who expects to transfer a completed associate's degree should communicate with a Wilmington University academic advisor before registering for courses. A transcript with documentation of the conferred degree must be received by Wilmington University to confirm eligibility.