MKT 570 Marketing Analytics

This course is designed in response to industry's need for data analysis. The primary purpose of the course is to introduce students to a number of qualitative and quantitative analytical techniques that provide insight into the nature of market information and consumer demand to aid managerial decision‐making. The use of these techniques can improve a manager’s forecasting ability, provide a better understanding of market behavior, and ultimately form the basis for making more effective and efficient marketing decisions. This course is not a statistics course wherein students work on mathematical details of equations. The course is to equip prospective managers with the ability to understand various analytical tools so that they can apply them to derive and communicate data-based business decisions.