2018-2019 Undergraduate/Graduate Catalog

MKT 531 Strategic Marketing

Expands the application of marketing fundamentals concepts from tactical to strategic level decision making. Provides experiences in creating customer-driven and market-driven strategies for a firm's success, and in determining what each marketing mix element contributes to the goals of the business unit.

Credits

3

Prerequisite

Admission to the MBA program or permission of MBA Director.

General Education