2017-2018 Undergraduate/Graduate Catalog

MKT 321 International Marketing

An analysis of the techniques, procedures, and strategies used by multinational firms. Potential problems are explored. Methods and sources of data for determining products to sell and countries in which to sell them are studied.

Credits

3

Prerequisite

MKT 295 (C- or higher).

General Education

  • Course meets International Requirement

Offered

  • Fall