2016-2017 Undergraduate/Graduate Catalog

COMM 456 Corporate Communication

Examines the origins and nature of corporate communication and how it is carried out within businesses, associations, agencies, and the government. Investigates the communication of an organization with its various shareholders, including investors, customers, employees, and the press.

Credits

3

Prerequisite

Junior standing or higher.

General Education

Offered

  • Fall
  • Even