2015-2016 Undergraduate/Graduate Catalog

MKT 470 Integrated Marketing Communication

Applications of marketing communication theory. Students learn how an organization integrates its promotion mix elements to present a unified message, and then create a strategic promotion plan for a real client.

Credits

3

Prerequisite

MKT 306 (C- or higher).

General Education

Offered

  • Fall

Will this Course be Offered for Graduate Credit

Yes