2015-2016 Undergraduate/Graduate Catalog

MKT 380 Market Data Analysis

Theoretical foundations in consumer need identification, prospecting, segmentation, positioning, pricing, advertising, consumer purchase decision process. Use of ANOVA, factor, cluster, discriminant, and conjoint analysis, perceptual maps and experimental designs.

Credits

3

Prerequisite

STAT 201, MKT 373 with a grade of C- or higher.

General Education