2014-2015 Undergraduate/Graduate Catalog

MKT 360 Brand Marketing

Understanding of important issues in planning and evaluating brand strategies; appropriate concepts and techniques to improve the long-term profitability of brand strategies; establishing and measuring brand equity; understanding brand architecture and brand growth strategies; establishing linkage between brand equity and profit growth for the company.

Credits

3

Prerequisite

MKT 305 (C- or higher).

General Education