SPM 407 Sport Marketing and Promotions

This course is designed to give an understanding of the marketing process relative to the sports industry. Specific topics include developing a marketing strategy, promotion, sponsorship, sales, advertising, licensing, sport marketing analytics licensing, and branding. In this class, students will apply these topics through group-based projects. Students will research and implement sport marketing projects utilizing tools and applications that sport organizations use every day to drive attendance, and increase ticket sales, concession sales, and merchandise sales.

Note: This course previously was designated BMK 407. In addition to being a required course for Sport Management majors, it is a marketing elective for Marketing majors. Students who already have credit for BMK 407 cannot get credit for SPM 407.