BMK 471 Mobile Marketing

The Mobile and Digital Marketing course at Wilmington University provides students with ways to take advantage of the changing digital landscape. Students will learn how to successfully design, develop, and integrate marketing plans that take advantage of the rapidly growing mobile market. This course is an opportunity to understand how to build and execute social marketing programs on mobile platforms providing a rich experience for students in a changing technical environment.
Students will learn how to identify market segments, use analytics to help shape decision making, and the importance of attaining ROI in the marketing planning process. To develop proficiency and expertise, students will learn how to optimize the web for mobile devices, (need parallel) strategies to use social marketing to reach mobile users, and as a capstone, develop an integrated digital marketing communications plan for a small business in the Wilmington University footprint.