BBM 415 Effective Sales Presentations and Proposals

Fundamentals of Effective Sales Presentations and Proposals is a course designed to introduce students to creating effective sales presentations and proposals that strategically support company goals for selling products or services by delivering targeted messages. Business proposal presentations are the culmination of a long sales process that will only occur if the presentation is structured correctly and delivered professionally. The course examines the difference between a sales presentation and a sales proposal. The framework of the course will guide the student through the Sales Presentation and Proposal Process and how to ensure effectiveness. The course will review the message and story of an effective sales presentation. The student will develop their verbal and presentation skills. The course will also review the Sales Presentation and Proposal Tool Kit ensuring a successful Sales Engagement Experience.

Credits

1

Prerequisite

BBM 110, BBM 308, BMK 320