MSP 7500 Business Strategy in Sport Management

The course will focus on the strategic challenges sport firms must address to compete in the global economy.  In addition to discussing management practices and techniques, this course will examine various aspects of the sport industry, such as professional sport, collegiate sport, recreational and Olympic sport, scholarships given for athletics, and the global sport industry segments.  Each student will gain a better understanding of business strategies and business tools used in professional, Olympic, college sport and international sport.  Students will understand how to utilize business strategies in the sport industry.  Students will demonstrate the ability to develop and implement business strategies in sport organizations.  Through this course, students will demonstrate the ability to develop business strategies within a sport organization setting.