MCM 6104 Strategic Communication

Various business and governmental policies affect everyone personally and affect the nation in countless ways.  It evolves constantly while engaging a wide variety of stakeholders and different branches and levels of business and government.  For this course, we will approach strategic communication and policy from an historical perspective, from the perspective of stakeholders, and examine current events in select areas of strategic communication through a political lens.  Also, we will look at the mechanics of communication delivery so we will be able to recognize its different components and interactions.