DBA 7900 Advanced Marketing Seminar

This seminar is designed to strengthen critical thinking skills and ability to plan strategic marketing approaches in the broad sense of engaging with a variety of stakeholders to co-create value. Students will explore and critique cutting edge stakeholder engagement theories as presented in recent scholarly articles as well as marketing trend predictions from practitioner experts. They will develop strategies for co-creating value with stakeholders in their employers’ economic, political, and technological spheres.