DBA 7510 Business Intelligence

This course integrates and applies key concepts of business intelligence and critical thinking from an executive management perspective.  Students learn how to leverage data and systems to develop and evaluate strategic alternates, make better informed decisions, and effectively manage business.  A critical thinking process which can help managers "ask the right questions" is explained and applied to a business intelligence project. The course includes the uses and users of business intelligence, as well as the type of applications and tools that may be deployed to help students better understand the power of business intelligence in making better-informed decisions that rely on data, analysis, and systematic reasoning, in order to avoid poor business decisions based on culture, assumptions and biases.