Business Analytics, Bachelor of Science

Program Purpose

Business Analytics is the combination of skills, technologies, applications, and processes used by organizations to gain data-driven insights that can be used for decision making across business functions including finance, marketing, and operations.  The program is designed to provide the statistical, analytical, technical and critical thinking skills required to be competitive in the modern business environment that increasingly utilizes large data sources to improve the quality of business decisions.

Program of Study

The Bachelor of Science degree program in Business Analytics provides course work from both the College of Business and the College of Technology.  Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals.    With the constant development of new technologies there is a need to efficiently collect and store vast amounts of digital data.  Students in this program will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making.  The program will require students to develop a high level of quantitative and technological skills.  It utilizes the courses from the undergraduate business core, courses from the College of Technology, and specialized courses in the area of business analytics.

Cooperative Learning Experiences

Cooperative learning experiences (co-ops) are available in the Business Analytics program utilizing elective courses approved by the program chair.  Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301, Organizational Behavior, may also be completed as a co-op.  Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120 credit degree.

To be eligible for the co-op the student must have completed 60 credits and have a minimum GPA of 2.5.  The student must contact the office of Work-Integrated Learning (WIL) one semester before they would like to begin their co-op assignment.  Once an opportunity description is secured, the WIL office will seek credit approval of the experience from the Business Analytics Program Chair.

Program Competencies

In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of the catalog, each graduating student will be able to:

  1. Effectively evaluate and frame business problems and acquire knowledge and skills of statistical tools available to analyze business problems such as the Business Intelligence Concepts of Online Analytical Processing and data mining.
  2. Utilize critical thinking strategies to evaluate problems, and solutions and make recommendations based on client needs utilizing appropriate analytical tools.
  3. Demonstrate effective information literacy and communication with valid and reliable research as it relates to the field of business analytics.
  4. Apply the ethical standards as required by professionals in the business analytics field.

Minimum Grade Policy

College of Business programs require a minimum grade of "C" for all program core courses.  For Business Analytics majors this includes courses with prefixes other than BBA.  This includes courses with prefixes BBA, BBM, CSC, ECO, ISM and PHI that fall under the Business Analytics Program Core section below.  Business Analytics majors receiving a grade lower than "C" in any program core course must retake that course.

For Business Analytics majors, a minimum grade of "C" is also required in four pre-requisite courses outside of the program core, specifically BBA 301 (or its equivalent), BMK 305, CTA 326 (or its equivalent) and MAT 312.

Curriculum - General Education Requirements

English Composition (12 Credits)

ENG 121English Composition I

3

ENG 122English Composition II

3

ENG 131Public Speaking

3

ENG 310Research Writing

3

Humanities Elective (6 credits)

BBM 319Business Ethics

3

COM 245Writing for the Media

3

DSN 110Fundamentals of Drawing

3

TEC 215Basic Photography

3

VFP 313Aesthetics of Film

3

Culinary Arts Elective

3

Drama Elective

3

Ethnic Studies Elective

3

Fine Arts Elective

3

Foreign Language Elective

3

History Elective

3

HUM
Humanities Elective

3

Literature Elective

3

Music Elective

3

Philosophy Elective

3

Religion Elective

3

Social Science Electives (6 credits)

ECO 101Economics I

3

PSY 101Introduction to Psychology

3

OR

SOC 101Introduction to Sociology

3

Mathematics (3 Credits)

MAT 205Introductory Survey of Mathematics

3

Natural Science (3 or 4 Credits)

Natural Science Elective

3 or 4 credits

Computer Operations (3 Credits)

CTA 326Integrating Excel into Business Problem Solving

3

Critical Analysis (3 Credits)

PHI 100Introduction to Critical Thinking

3

Citizenship (3 Credits)

HIS 381Contemporary Global Issues

3

Business Core (33 credits)

BAC 101Accounting I

3

BAC 102Accounting II

3

BBA 301Intro to Business Analytics

3

BBM 201Principles of Management

3

BBM 301Organizational Behavior

3

BBM 320Business Communications

3

BBM 402Strategic Management

3

BMK 305Marketing

3

FIN 305Financial Management

3

MAT 312Business Statistics

3

MIS 320Management Information Systems

3

Prerequisite Note:

CTA 326 or CTA 226 are the prerequisites for BBA 301.

ENG 122 is the prerequisite for BBM 320.

The successful completion of all Business Core courses is the prerequisite for BBM 402.

Note: BBM 301 is available as a co-op.

 

Business Analytics Core (33 credits)

BBM 412Project Management

3

BBA 305Advanced Excel for Business Analytics

3

BBA 350Predictive Analytics

3

BBA 360Forecasting for Business Analytics

3

BBA 420Data Mining

3

BBA 430Big Data and Visualization

3

CSC 345Database Foundations

3

ECO 102Economics II

3

ISM 330Business Intelligence

3

PHI 314Ethics for Computer Professionals

3

 

BBA 489Experiential Learning in Business Analytics

3

OR

BBA 490Internship in Business Analytics

3

ISM Prerequisite Note:

ISM 330: The prerequisite is CTA 326 or equivalent.

PHI Prerequisite Note:

PHI 314: The prerequisite is CTA 206 or CTA 210 or equivalent.

BBM Prerequisite Note:

BBM 412: The prerequisite is BBM 201.

BBA Prerequisite Notes:

BBA 305: The prerequisite is BBA 301 or SPM 400 or BBM 325.

BBA 350: The prerequisite is BBA 305 and MAT 312.

BBA 360: The prerequisite is BBA 350.

BBA 420: The prerequisite is BBA 350.

BBA 489 or BBA 490: This is the last course to be taken.  All courses listed in the Business Analytics Program Core are required to be taken before the Capstone with a minimum grade of "C."

 

ECO Prerequisite Note:

ECO 102: The prerequisite is ECO 101.

Business Electives (9 credits)

Business Elective

3

Business Elective

3

Business Elective

3

Choose from the following:

BAC 201Intermediate Accounting I

3

BAC 202Intermediate Accounting II

3

BBA 370Simulation for Business Analytics

3

BBA 380Database Marketing

3

BBA 440Web and Social Media Analytics

3

BBA 450Advanced Visualization

3

BBA 460R for Business Analytics

3

BMK 321Marketing Research

3

CTA 236Introduction to SPSS

3

FIN 306Corporate Finance

3

FIN 410Financial Reporting and Analysis

3

GIS 300Geographic Information Systems Science & Technology

3

HRM 370Intro to People Analytics

1

SEC 290Introduction to Programming with Python

3

BBA Prerequisite Note:

BBA 370: The prerequisite is BBA 305 and MAT 312.

BBA 380: The prerequisite is BMK 305 and BBA 350.

BBA 440: The prerequisite is BBA 305.

BBA 450: The prerequisite is BBA 430.

 

Certain courses may be available as a co-op.

Free Electives (6 credits)

Free Elective

3

Free Elective

3

Students with less than 16 transfer credits are required to take FYE 101 as one of their electives.

Suggested Program Sequence

Freshman

1st Semester

CTA 326Integrating Excel into Business Problem Solving

3

ENG 121English Composition I

3

MAT 205Introductory Survey of Mathematics

3

PHI 100Introduction to Critical Thinking

3

FYE 101First Year Experience Seminar

3

OR

Free Elective

3

2nd Semester

MAT 312Business Statistics

3

Natural Science Elective

3 or 4 credits

ENG 122English Composition II

3

BBM 201Principles of Management

3

HUM
Humanities Elective

3

Sophomore

1st Semester

BAC 101Accounting I

3

ECO 101Economics I

3

ENG 131Public Speaking

3

BBA 301Intro to Business Analytics

3

PSY 101Introduction to Psychology

3

OR

SOC 101Introduction to Sociology

3

2nd Semester

BBA 305Advanced Excel for Business Analytics

3

ECO 102Economics II

3

BAC 102Accounting II

3

ISM 330Business Intelligence

3

BBM 301Organizational Behavior

3

BBM 301: Co-op experience optional.

Junior

1st Semester

CSC 345Database Foundations

3

MIS 320Management Information Systems

3

HIS 381Contemporary Global Issues

3

BBA 350Predictive Analytics

3

FIN 305Financial Management

3

2nd Semester

BBA 420Data Mining

3

BMK 305Marketing

3

BBM 320Business Communications

3

HUM
Humanities Elective

3

BBA 430Big Data and Visualization

3

Senior

1st Semester

BBA 360Forecasting for Business Analytics

3

BBM 412Project Management

3

PHI 314Ethics for Computer Professionals

3

ENG 310Research Writing

3

Business Elective

3

2nd Semester

BBM 402Strategic Management

3

Business Elective

3

Business Elective

3

Free Elective

3

 

BBA 489Experiential Learning in Business Analytics

3

OR

BBA 490Internship in Business Analytics

3

Business Analytics Completion Degree

What is a Completion Degree?

A completion degree is a personalized version of a bachelor's degree created exclusively for students who have completed an associate degree at an accredited institution. Completion degrees are available for most Wilmington University Bachelor of Science degrees. A student who expects to transfer a completed associate's degree should communicate with a Wilmington University academic advisor before registering for courses. A transcript with documentation of the conferred degree must be received by Wilmington University to confirm eligibility.

Curriculum

Transfer students who hold an associate degree from a partner institution are required to take the following Business Analytics courses.
The College of Business programs require a minimum grade of "C" for program core courses.  Students receiving a grade lower than "C" in any required program core course must retake that course.

Business Analytics Core

BBA 305Advanced Excel for Business Analytics

3

BBA 350Predictive Analytics

3

BBA 360Forecasting for Business Analytics

3

BBA 420Data Mining

3

BBA 430Big Data and Visualization

3

BBM 320Business Communications

3

BBM 402Strategic Management

3

BBM 412Project Management

3

BMK 305Marketing

3

CSC 345Database Foundations

3

FIN 305Financial Management

3

ISM 330Business Intelligence

3

MAT 312Business Statistics

3

PHI 314Ethics for Computer Professionals

3

 

BBA 489Experiential Learning in Business Analytics

3

OR

BBA 490Internship in Business Analytics

3

The following courses or their equivalents are prerequisites for a degree in Business Analytics:

ENG 122 English Composition II

MAT 205 Introductory Survey of Mathematics

BBA 301 Intro to Business Analytics


BAC 101 Accounting I

BAC 102 Accounting II

CTA 326 Integrating Excel into Business Problem Solving

ECO 101 Economics I

ECO 102 Economics II

BBM 201 Principles of Management

BBM 301 Organizational Behavior