FLM 111 The Art Director

This course presents the skills of concept, composition, and design of the advertising photograph by introducing the techniques of creating a photograph with knowledge of how the viewer will respond to the image. The importance of color, value relationship, line and tone is stressed. Course activities involve an integration of photography, typography, and graphic design using various media with photography. The importance of meeting a client’s specific needs and expectation is stressed. The class builds on concepts that are applicable to both still and motion cinematography.